As new companies crop up every day, the fight for the webpage visits intensifies. Staying on top of the newest SEO trends will permit you to meet the distinct requirements that search engines use to rank websites. Google makes hundreds of adjustments to its search algorithms every year. While most modifications are minor in nature, they can affect your search ranking dramatically. These are 5 of the SEO trends we expect to see in 2020.
1. Voice Search:
People are now searching via voice or in complete sentences.
“Google, can you find the nearest pet store to me?”
There were 33 million voice search queries in 2017 alone. Data from March 2019 reveals that 20% of mobile queries are voice searches. As voice search grows more widespread, more people will type search queries the same way they talk. Keep note that most of these search queries are long-tail and very specific. Users want an exact answer to the exact question they requested. Users who explore long-tail keywords are in the consideration stage and are more likely to convert than someone in the awareness stage.
A snippet is a summary of an answer to a search query. Google presents it at the top of the SERP result, higher than paid and organic ads. They’ve been around for several years and have led to vital changes in Google’s search engine result page. Approximately half of all searches result in zero clicks because users get the results they need directly from the SERPs.
BERT (Bidirectional Encoder Representations from Transformers) enables anyone to train their own question answering system. This is the first major change Google has made to its search algorithm since RankBrain in 2014. BERT will reshape one in ten queries. SEO professionals who utilize BERT models increase their possibilities of ranking on the first page for featured snippets in Google SERP.
4. QR Codes
QR codes (or quick response codes) are a great, but a severely underutilized way to send traffic to your website. By placing a QR code on business cards, flyers, and posters (and even your Facebook and LinkedIn pages), you give people a quick way to reach your website. All they have to do is scan it and their phone will open up any URL associated with the code. Search Engines are increasingly using usage stats to rank websites.
Just when you believe you fully comprehend SEO, algorithm updates occur. Today’s SEO is a holistic method that requires both offline and online marketing strategies to win. Invest in SEO as a long-term strategy for lead generation and stay on top of the latest SEO trends to avoid getting left behind.
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